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Join Debbie Boone, CVPM and CEO of 2 Manage Vets, a veterinary practice management consulting company, as she explores how successful people navigated the path and emerged in a better place when life threw them an unexpected twist. Debbie has been in the trenches of veterinary practice management for over 35 years. Her vast real-world experience, deep management knowledge, and expertise in communication training have helped many practices create the practice they envisioned on the day they first held the keys in their hand. Debbie brings us a podcast full of inspiration and dedication from veterinary professionals across the globe!
Episodes
Thursday Mar 12, 2026
Thursday Mar 12, 2026
In this episode of The Bend, I sat down with David Nietzke, Chief Operating Officer at Snout, to talk about what it really takes to make preventive care more accessible in veterinary medicine. David shares how a major life pivot brought him from the world of finance and tech back to Michigan, and why he chose to put his energy into an industry that has real heart and real stakes.
We also dig into the tough stuff that teams face every day, especially the money conversations, the emotional load at the front desk, and the reality that clinics do not have time for extra steps. David talks about literally putting on scrubs to shadow in clinics, what he learned from the people who do this work, and how Snout is helping practices offer wellness plans in a way that is simpler, smoother, and more sustainable for both teams and pet parents.
Watch It: https://youtu.be/JgNgcnzVcmM
Guest Links:
https://www.linkedin.com/in/david-nietzke-5b37b891/
https://www.linkedin.com/company/snoutplans/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated! Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Thursday Feb 26, 2026
Thursday Feb 26, 2026
In this episode of The Bend, I sit down with Dr. Meghan Burns, veterinarian and fractional veterinary growth strategist, to talk about what is really happening behind the numbers in veterinary practice. Meghan shares what she is seeing across both independent hospitals and corporate groups: revenue that looks “okay” on paper, teams that feel exhausted, and a quiet softening of retention that does not show up until it is already affecting stability and practice value. We dig into why most growth problems are not actually marketing problems, but misalignment between demand, operations, and economics, and how to think differently about new clients, visit frequency, and compliance.
We also talk about the power of CSRs as the true brand of the hospital, the value of networking outside your usual bubble, and what practice owners should focus on if they are even thinking about selling in the next few years. Meghan walks us through early warning signs to watch for, simple ways to make revenue more repeatable, and how to design a client experience that attracts and keeps the right pet owners for the medicine you want to practice. If your numbers look fine but something feels off, this conversation is for you.
Watch It: https://youtu.be/fKRjkKcD-Wc
Guest Links:
https://www.linkedin.com/in/meghan-burns/
https://connectveterinaryconsulting.com/
https://connectveterinaryconsulting.com/author/mburns/
https://www.connecthealthcareconsulting.com/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated! Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Thursday Feb 12, 2026
Thursday Feb 12, 2026
I’m excited to share a new episode of The Bend with my guest, Michael Cody, Founder of ReviewTree. Michael has more than 35 years of experience helping businesses from major healthcare systems like Cleveland Clinic and Sloan Kettering to thousands of local practices and small businesses. He has seen every phase of marketing from yellow pages and phone books to social media, pay per click, and online reviews and he has helped save over $50 million on marketing that did not work.
In this conversation, we talk about why customer experience is now the foundation of effective marketing in veterinary medicine. Michael and I dig into how reviews, word of mouth, and everyday client interactions shape your reputation long before any ad can, and what veterinary teams can do to create consistent, trust building experiences that support both great medicine and healthy practice growth.
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated!
Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Thursday Jan 29, 2026
Thursday Jan 29, 2026
In this episode of The Bend, I sit down with my longtime friend and colleague Donna Recupido, CVPM, a seasoned veterinary professional, hospital administrator, and certified health and mindset coach to talk about what really happens when life and work knock you flat… and how you come back stronger.
Donna shares how she “drank the Kool-Aid” of veterinary medicine starting as a receptionist, moved into leadership in general practice and specialty medicine, and what it was like to walk into a new hospital where no one even knew she’d been hired. We talk about catching embezzlement, navigating messy leadership dynamics, the fear of leaving a six-figure job when you’re the only one paying the bills, and being told “it’s just stress” while your body is clearly saying otherwise.
We also dig into why women in veterinary medicine need strength, boundaries, and support more than guilt and hustle, and how small, realistic changes in movement, food, and daily habits can protect your health and your career long-term. This conversation is part career story, part wellness wake-up call, and part love letter to the humans who keep veterinary practices running. If it resonates, hit subscribe, leave a comment about your own “bend in the road,” and share this episode with a friend in Vet Med who needs to hear they’re not alone.
Watch Now: https://youtu.be/8EiIukOtTnM
Guest Links:
https://www.linkedin.com/in/donnarrecupido/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated!
Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Thursday Jan 15, 2026
Thursday Jan 15, 2026
In this episode of The Bend, I sit down with someone most of you don’t see on the big conference stages, but absolutely should: Shannon Cameron, CVPM. Shannon is a pricing and profitability strategist with over 30 years in veterinary medicine, starting as a kennel kid and working her way up to technician, manager, and now consultant with Profit Solver. We talk about how to stop guessing at your fees, stop chasing “the guy down the road,” and start pricing based on your actual costs so you can pay your team fairly and still sleep at night.
Shannon shares real-world stories from the trenches, like helping a beloved, AAFP/A AHA-level practice swing from negative profitability to positive in just six months by adjusting only a slice of their fee schedule. We dig into why underpricing services hurts your team, your clients, and your future sale value; how to think differently about labor, COGS, and “the COVID blip”; and why independent practices are more agile (and more powerful) than they think. We also wade into uncomfortable but important territory: embezzlement, time theft, payroll taxes, and the danger of trusting without verifying.
If you’re an owner or manager who secretly “hates numbers,” this conversation is for you. My hope is that after listening, you’ll feel less intimidated by your P&L, more confident in raising fees with integrity, and more committed to leveraging both your people and your tech to build a practice that’s financially healthy and emotionally sustainable.
Watch It: https://youtu.be/p3sHFKFckq8
Guest Links:
https://www.linkedin.com/in/cameronrvtcvpm/
https://www.facebook.com/shannon.cameron.7/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated! Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Wednesday Dec 31, 2025
Wednesday Dec 31, 2025
I am so excited to share this episode of The Bend where I spoke with the incredible Sarajenie S. Smith, MS IMC, M Ed.
Sarajenie is a multi-hyphenate marketing executive, content creator, and founder of SheCarries2 and Paw Bleu, two beautiful lifestyle and pet centric brands rooted in soft luxury, travel, and authentic storytelling. With more than 15 years of experience at Mars Petcare, VCA, Heartland Dental, and national nonprofits, she has a gift for building brands, creating impact, and elevating underrepresented voices, especially Black women navigating corporate spaces.
In this conversation, we talk about creativity, resilience, ADHD, pet lifestyle, soft living, and how she turns real life into meaningful content that actually serves people. It is honest, warm, and full of the kind of inspiration that makes you believe you can build a life that fits you, not the other way around. If you love pets, branding, or stories of women carving their own path, this is an episode you will not want to miss.
Watch Now: https://youtu.be/pUj7ReJPUZc
Guest Links:
https://www.linkedin.com/in/sarajeniesmith/
https://www.facebook.com/sarajenie.smith/
https://www.opportunitybarksmarketing.com/lander
https://www.facebook.com/SheCarries2/?ref=pl_edit_xav_ig_profile_page_web#
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated!
Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
#TheBendPodcast #DebbieBooneConsulting #VetMed #Leadership #WomenInBusiness #Storytelling #SoftLife #PetLifestyle
Friday Dec 19, 2025
Friday Dec 19, 2025
I am so excited to share this episode of The Bend with my guest Aimee St Arnaud, founder of Open Door Veterinary Collective. In this conversation we talk honestly about money, emotions, and access to care and how practices can say yes more often without going broke or burning out. We dig into creative payment options, angel, and savings funds pricing transparency and why relationships with clients matter just as much as medicine. If you have ever felt torn between wanting to help every pet and needing to keep your practice sustainable, this episode is for you.
Watch It: https://www.youtube.com/watch?v=AqgPVwLyBkE
Guest Links:
https://www.linkedin.com/in/aimee-st-arnaud-9055b2177/
https://opendoorconsults.org/about_us/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated!
Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
#TheBendPodcast #DebbieBooneConsulting #VetMed #VeterinaryLeadership #AccessToCare #OpenDoorVeterinaryCollective #ClientCommunication #PracticeManagement #VetMedCommunity
Wednesday Dec 03, 2025
Wednesday Dec 03, 2025
Today on The Bend, I had the pleasure of sitting down with someone who’s quickly becoming an invaluable resource in veterinary medicine: Adam Wysocki, founder of Vet Software Hub. If you’ve ever felt overwhelmed choosing practice software (and who hasn’t?), this episode is for you. Adam and I dive into the challenges, myths, and must-ask questions surrounding software selection, from evaluating workflows to preparing for demos to avoiding costly pitfalls with integrations and tech stacks. His insight comes from decades in software engineering and fintech, plus a whole lot of time spent inside veterinary practices listening to what teams actually need.
We also talk about the future of AI, data ownership, integrations, training, hardware compatibility, client communication, and how to make technology actually work for your team instead of against it. This conversation is practical, candid, and full of the kind of wisdom that could truly change how practices make technology decisions. I hope you enjoy this episode as much as I enjoyed recording it. And if you’ve ever wished someone would help you navigate the software maze, Adam is absolutely someone you’ll want to hear from.
Watch the full episode now!
https://youtu.be/vYC0LSxPo-U
Guest Links:
https://www.linkedin.com/in/the-adam-wysocki/
https://www.vetsoftwarehub.com/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/
YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated!
Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
In this episode of The Bend, I sat down with the incredible Suzanne Thomas, LVT, a certified personal trainer, founder of Leading Veterinary Teams, and passionate advocate for DEI and neurodiversity in leadership. We talked about her unexpected path into veterinary medicine, how her experiences with anxiety and ADHD shaped her leadership style, and why true growth happens when we lean into the uncomfortable. Suzanne’s honesty, heart, and humor make this one of my favorite conversations yet. If you’ve ever felt like your career path looks more like a zigzag than a straight line, this episode will remind you that every twist has value.
Listen Now:
Watch it here: https://www.youtube.com/watch?v=zcW3ASBXYkg
Guest Links:
https://www.linkedin.com/in/suzanne-thomas-ba-bs-lvt-cvt-nasm-cpt-60085b118/
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie. Website: https://debbiebooneconsulting.com/ FB: https://www.facebook.com/debbiebooneconsulting/ IG: https://www.instagram.com/debbiebooneconsulting/ LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/ Podcast: https://thebendpodcast.podbean.com/ YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305 If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated! Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant
Friday Sep 19, 2025
Friday Sep 19, 2025
I sat down with my dear friend Angie Arora, MSW, RSW, a veterinary social worker and compassion fatigue specialist who just gets what our teams are facing. We chatted about the real stress and trauma in vet med, how to stop “powering through” everything, and simple ways to create safer, kinder workplaces where people feel seen. It’s honest, hopeful, and full of practical takeaways you can use tomorrow.
Guest Links:
https://www.instagram.com/veterinarywellbeingcoach/?hl=en
https://www.linkedin.com/in/angiearora/?originalSubdomain=ca
Debbie is a practice management consultant and she customizes every practice consultation to your needs. If you need help growing your practice, recharging your vision, or just fine-tuning what’s already great, reach out and connect with Debbie.
Website: https://debbiebooneconsulting.com/
FB: https://www.facebook.com/debbiebooneconsulting/
IG: https://www.instagram.com/debbiebooneconsulting/
LI: https://www.linkedin.com/in/debbiebooneveterinaryconsultant/
Podcast: https://thebendpodcast.podbean.com/ YT: https://www.youtube.com/channel/UCVU41sDEnXV_OSVllDpswMA
Debbie’s Book: https://www.amazon.com/Hospitality-Healthcare-Debbie-Boone/dp/1953315305
If you would like to help support my efforts to produce these episodes please consider supporting me via patreon. All forms of support are appreciated!
Patreon Link: https://www.patreon.com/debbiebooneveterinaryconsultant